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Games Brief.com

• Retention Layers in Board Games
  I’ve focused on the Retention Layer in video games, but we are also seeing it emerge in board games. Beasts of Balance is a hybrid digital/ physical game. The physical game is a “balance things on top of other things” game, a variant of Jenga with odd-shaped animal objects. Each object contains a radio frequency... […]
• Robert Cialdini’s Six Principles of Influence
  Robert Cialdini is professor of Marketing and professor of Psychology at Arizona State University. That is a dangerous combination. In 1985, Cialdini published Influence, in which he identified six principles that all compliance professionals—by which he means anyone in sales, marketing or negotiation—use to persuade people. These six principles have stood the test of time... […]